OVERVIEW
At the Smart City Expo World Congress (SCEWC23), Samsung C&T participated with an exhibition booth showcasing their innovative technology collaboration system designed for smart home and workplace environments. SCEWC is a global event that brings together leaders and innovators in urban development, aiming to promote smart cities and sustainable urbanization through cutting-edge technology solutions. Our team was responsible for creating the display video featured in their booth.
FINAL OUTPUT
DESIGN PROCESS
In collaboration with Daam Daam Samuso, we produced a video that utilized a clean, orthometric view to present the technology system in an easy-to-understand infographic style. The overall design ensured that viewers could immediately grasp how Samsung C&T's system seamlessly integrates into both home and work environments.
CHARACTER ANIMATION PARTS
Each scene incorporated witty animations to bring a touch of playfulness,
making the video not only informative but also engaging.
Final Design
CREDIT
Release : SCEWC(Smart City Expo World Congress), 2023
Client : SAMSUNG C&T / Cheil / DaamDaam Samuso
Production : Willo
Creative Director, Project Manager : Jisun Kim
Supervisor, Finalizing : Heejin Choi
Layout, Background, Composition : Jisun Kim
Object Design : Saemi Park
People Design : SookYoung Ahn
Character Animation : Saemi Park, SookYoung Ahn
