On & Off is a Korean entertainment show that observes the contrasting work and daily life of stars aired on tvN, which has been loved throughout the season.
Logo design process
The contrasting story between work and daily life was expressed by substituting it into a power switch, which was applied as a basic design system that could cover title opener illustration, subtitle bar design, and set design, including logo.
Even though it was an entertainment show with a funny atmosphere, the producer wanted a neutral and simple typeface into a logo design like a documentary, so we developed it not to give any characteristic impression.
title opener styleframes
We thought there was no way as easy and straightforward as the cross section of the building because it showed various lives of various characters. Although the logo design may be neutral, the title opener wanted to capture the pleasant atmosphere of the show, it comes to applied cute characters and more colors.
FInal title opener
final studio set up
[tvN] 온앤오프 (On&Off) Logo &Title Design
On Air : tvN, 2020
Executive Producer : Hyo-min Jeong
Art Direction, Design Planning, Design, Animation : Jisun Kim
Produced in 2020 from tvN Brand Design Team, CJ ENM